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  • Writer's pictureFalls River Group

Falls River Group Advises on The Sale of Nature’s Logic to Mid America Pet Food

Falls River Group, LLC (“Falls River Group”) is pleased to announce the acquisition of NL Enterprises, LLC (“Nature’s Logic”) by strategic investor Mid America Pet Food, LLC (“MAPF”). Falls River Group acted as the exclusive M&A Advisor to Nature’s Logic and its financial sponsor, VisioCap, LLC (“VisioCap”), in connection with the transaction. This deal represents the seventh successful transaction for FRG in the pet and animal health space.

About Nature’s Logic

Nature’s Logic, headquartered in Lincoln, Nebraska, was established in 2006 with the mission to provide the safest and most nutritious 100% all-natural pet food and treats. Over the past 15 years, the company has grown its footprint and established a loyal and growing consumer base through its proprietary formulations and unique product selection. In addition to using only 100% natural ingredients, Nature’s Logic has emerged as an industry leader in the ESG space. They are leading a growing initiative to focus on sustainability and environmental responsibility.

About Mid America Pet Food

Mid America Pet Food is a Mount Pleasant, Texas-based manufacturer and distributor of premium pet food financially backed by TA Associates. Nature’s Logic joins the MAPF portfolio of brands including VICTOR Super Premium Pet Food and Eagle Mountain Pet Food. MAPF has produced pet food in its East Texas manufacturing facility since 2007, sourcing local ingredients for the highest quality pet food products.

Transaction Summary

VisioCap LLC, a New York-based private equity firm investor of consumer-packaged goods, including Nature’s Logic, engaged Falls River Group to lead a successful exit that would maximize value for its fund and identify a new partner with the synergies and expertise to further NL’s leadership position in the 100% natural pet food space. Under FRG’s advisory, the company went from engagement to closing within 60 days. MAPF and TA Associates will be providing capital and their operational expertise to support Nature’s Logic’s mission and next phase of growth.

Deal Team Contacts

Erik Bindslev

Senior Vice President

Dylan Dierig


Garrett Kremer


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