CLIENT OBJECTIVES
Nature’s Logic, headquartered in Lincoln, Nebraska, was established in 2006 with the mission to provide the safest and most nutritious 100% all-natural pet food and treats.
Nature’s logic is a portfolio company of VisioCap, a New York-based private equity firm investor of consumer-packaged goods.
Named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition, Nature’s Logic has emerged as an industry leader in the ESG space, leading a growing initiative to focus on sustainability and responsibility while still offering proprietary formulations and unique product selection.
COMPANY OVERVIEW
Nature’s Logic, headquartered in Lincoln, Nebraska, was established in 2006 with the mission to provide the safest and most nutritious 100% all-natural pet food and treats.
Nature’s logic is a portfolio company of VisioCap, a New York-based private equity firm investor of consumer-packaged goods.
Named a Top 20 most sustainable brand in the pet industry by the Pet Sustainability Coalition, Nature’s Logic has emerged as an industry leader in the ESG space, leading a growing initiative to focus on sustainability and responsibility while still offering proprietary formulations and unique product selection.
CREATING VALUE
FRG was engaged as the exclusive advisor for Nature’s Logic to run a process to find an acquirer so that the family office ownership could exit its investment.
We held fireside chat discussions with a small group of buyers in order to quickly educate the market on the opportunity. The result was a pre-emptive offers from Mid America Pet Food (“MAPF”), a Texas-based manufacturer and distributor of premium pet food that is backed by financial sponsor TA Associates.
Ownership elected to proceed under the pre-emptive scenario with MAPF. We quickly ramped up due diligence and dual tracked negotiations of definitive agreements.
Under FRG’s advisory, Nature’s logic went from engagement to closing within 75 days while receiving a premium, multiple-of-revenue valuation.
MAPF and TA Associates will be providing capital and their operational expertise to support’s Nature’s Logic’s mission and next phase of growth.
NATURE’S LOGIC
Becoming part of the Mid America Pet Food portfolio is an exciting opportunity for Nature’s Logic. We have admiration for MAPF’s deep experience and strong reputation within the pet industry and are confident their partnership will help strengthen Nature’s Logic as we stay true to our focus on natural whole food nutrition and our commitment to sustainability.
NATURE’S LOGIC
